iPower, the web hosting company which had recently become one of the many “green web hosting” companies out there, has come up with a fresh design for their website. This new design focuses on the fact that it is “green”, and is definitely more sleek and clean than the previous design.

Jen Merry, IPOWER Marketing Manager stated:

“We wanted to improve the customer experience and provide our Web hosting customers and site visitors with the most efficient site possible, so, we’ve removed the clutter and simplified the navigation.”

Though perhaps the main reason for the redesign is that iPower wishes to subtly use the “green” nature of the business as a strong marketing point to get the customer to buy the web hosting service.  The entire web hosting industry has been rushing to claim to be the “greenest” web host. In reality, the amount the web hosting services have to pay to become “carbon neutral” by purchasing Renewable Energy Credits (RECs) is so insignificant that the increased marketing advantage makes it quite profitable. Morals out of convenience, one could say.