Hostgator has risen to become a behemoth among the web hosting giants. The different approach of CEO Brent Oxley to get hands on with his company has paid off extreme dividends. The positive spin on Hostgator on the internet is remarkable, and almost no other web hosting company enjoys such positive word of mouth and publicity on the internet.

In fact, if one travels the popular web hosting forums on the net, or searches for Hostgator complaints long enough, one will certainly discover this phenomenon. For every complaint, a dozen positive rebuttals ensue. In the event of a legitimate problem, Brent himself has often appeared on forums, and dealt with the situation in an above and beyond manner.

Brent also gets very personable on his blog. Not afraid to speak his mind, Brent will actually delve into serious issues, such as politics or the events of the day. Some clients warn him of being too human, claiming customers may leave if they disagree with him. Instead, it seems to have the opposite effect. It has humanized Brent in such a way that endears him to his customers. No other web hosting CEO is as visible or earned as much favor with customers as Mr. Oxley.

Overall the approach Brent has taken has earned him many fans, and few enemies. His genuinely concerned nature with the satisfaction of his customers is unmatched.

In an industry where customer service is everything, the Brent Oxley strategy, if it can be called anything other than a genuine concern for customers, is supremely effective. Hostgator is growing at such leaps and bounds that there is in Brent’s own words, perhaps little need at all for a marketing budget, as positive word of mouth is substantial. During these economic times, Mr. Oxley mentioned on his blog that Hostgator is growing too fast, and whereas everyone else is worried about getting jobs, Hostgator is in desperate need of workers!

In fact, in an even greater act of generousity, Mr. Oxley has a referral program offering a full $2,000 in commission to anyone who refers a systems administrator who then gets hired as an employee at Hostgator. To top it off, Mr. Oxley mentioned futher on the blog that up to $5,000 in relocation costs would be covered. The fact he mentioned his need for workers on his blog, and then went on to criticize welfare for those who could be working but are not, at such a critical time in our economy, stands miles apart from any counterparts in the industry.

It is hard enough to find any CEO of any large corporation who speaks their mind so visibly and is so accessible to his customers. This shows that Brent is a man who says what he means and stands for his own principles and values regardless of the business implications. In the business world, that is a rarity indeed. For Brent, it is a way of life, and it has lead to a prospering business.